In the US, 48 States are launching an investigation into Google. This investigation will view whether or not Google is violating antitrust law. Investigators will look into whether Google broke laws to achieve dominance in the industry and obtain a monopolistic behavior. this company that dominated all aspects of advertising on the internet, as they dominate the buyer, seller and auction side... If advertising costs are higher, advertisers pay more, and ultimately thats passed on to consumers" Texas Attorney General Ken Paxton says. Of these 48 states, Washington D.C, and Puerto Rico included, Alabama and California are not participating. In a search, it was found nine of the 10 searches were through Google. Arkansas Attorney General,  Leslie Rutledge, points out that if she is taking care of her child and searches for treatments, symptoms etc. she wants the website that will help her and her child the best, not the one that paid more for advertising. This year Google will control 31% of Global digital ad dollars. Many smaller advertisers argues that Google controls the system so much thats it's whatever Google says, goes.
Missouris Attorney General makes creates an analogy by saying, if a customer is trying to buy a house, and that house and that street is owned by Google, and they are the buyers agent, and the sellers agent, it's bound to raise some questions.